Thursday, May 20, 2010

Choosing the RIGHT advertisement

I believe this is a decision of great importance, it is a symbol of you, and your brand.

Let's look at one of the most legendary ads as an example. I remember spending a day years and years ago with famed photographer Mike Colon reviewing images from weddings, engagements, etc in search of the perfect ad shot... yes he did advertise once upon a time!

The moment I saw this image I started screaming at Mike and tugging at his arm.. "this is it, this is it!! you HAVE to use it for your ad!!" I laugh when I think of that moment, or seeing Mike describe the moment on one of his DVD's... But happy and proud when see how that ad made a difference, after a while, where ever you even glanced at the shot, you knew that symbol, that brand.

1 comment:

  1. Ha ha! This picture is a great example of how an image can say much more than words! Very funny!